What is social media marketing and how can it help my business?
Small business owners are learning quickly that social media marketing is becoming an important new tool for driving business growth. A lot small businesses are skeptical about social sites as “free tools” where “people are just texting online”, rather than a real revenue driver. At the end of the day, the million dollar question is: can social media help my small business make more money?
Historically, successful small businesses have depended on word-of-mouth to help promote their products and services. The old adage of “Word-of-mouth” being the cheapest and most effective marketing still holds true. With social media, small businesses can use free tools to help increase word-of-mouth while reducing marketing expenses and decreasing the need for other marketing programs like yellow pages, print ads, and radio, etc.
How Social Media Marketing can help your small businesses:
- Helps you get found by more prospects
- Build key relationships
- Establish new connections
- Support other marketing activities
- Lower the cost of customer acquisition
- Measure and track leads from social sites
Social Network Sites & Services
- Setup corporate Twitter, Facebook, YouTube, StumbleUpon, Digg accounts
- Create RSS feeds to website
- Video sites - YouTube, Vimeo, Viddler, Blip.tv
- Image gallery - Flickr, SmugMug
- Bookmarking sites and tagging features
- Banner Ads at vertical niche websites
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